joequality
Junior Member
Bitte, ein Bit!
Posts: 88
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Post by joequality on May 12, 2008 16:20:40 GMT -8
I saw the number recently, but couldn't remember whether it was on this board or in a Metro document. What is the revenue Metro makes from Transit TV?
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Post by nickv on May 12, 2008 18:42:42 GMT -8
I ran across that number that you asked about while I read the LA Times Road Sage Report today:
Metro has made $331,565.96 from its share of the ad revenue since 2005, Metro spokesman Rick Jager said.
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Post by tonyw79sfv on May 12, 2008 23:25:25 GMT -8
That's not even enough to buy one bus.
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dane
Junior Member
Posts: 59
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Post by dane on Feb 10, 2009 12:37:00 GMT -8
Hallelujah!!
Will television soon disappear from MTA buses?
Los Angeles Times 3:13 PM, February 9, 2009 (UPDATED, 3:55 p.m. Monday with comment below from Transit TV officials)
If you've ever had the pleasure of riding a bus in Los Angeles County for a long distance in the last few years, you probably know about the phenomenon called "Transit TV." Here's how it works: The bus rider sits (or stands) on the bus while one or two well-positioned television monitors blast advertisements and transit news at said rider.
The Metropolitan Transportation Authority signed a deal with Transit TV that began in 2005. For the MTA, it was a chance to make some ad revenue -- about $132,000 in the best year -- by putting televisions on most of its fleet of buses. For Transit TV, it was a way -- as their website still boasts -- to reach a "truly captive audience."
But now it appears that the plug may soon be pulled on the experiment. Torstar Corporation, the Canadian firm that owns Transit TV, announced Thursday that it planned to close Transit TV. At the same time, Transit TV also filed for Chapter 7 bankruptcy in U.S. Bankruptcy Court.
MTA spokesman Marc Littman said that the agency received word on Friday that Transit TV's Florida offices had been closed and that the operation would be shut down. The televisions will continue to run with fresh content until that runs out and then revert to "lifestyle" type programming that was previously stored in the computers that control the monitors, said Lorenzo Demarchi, a vice president of corporate development for Torstar. Whether the televisions are left on the buses or are taken away is ultimately up to a trustee appointed by the bankruptcy court, Demarchi added.
If the televisions disappear, the question remains whether passengers would clamor to have TV service resumed -- or whether those who were weary of having their auditory and visual landscapes intruded upon will resist future attempts to bring the boob tube back to the bus.
--Steve Hymon
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Post by jejozwik on Feb 10, 2009 14:49:16 GMT -8
all we need are the maps.
you hear me mta, only useful maps!
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Post by tonyw79sfv on Feb 14, 2009 13:43:32 GMT -8
The LCD screens and accompanying computer GPS systems should stay and be full screen; however, the screens could be more useful showing the next 5 stops and the line number or rail line that connects with the upcoming stop.
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Post by ieko on Feb 14, 2009 14:16:15 GMT -8
Yes that would really be a good use of the screens, although my guess is that since Transit TV put them there they will likely be sold off. But if they are kept I'd like to see them not use the google map type of map because they're hard to read from a distance. They should use something less complicated and with a higher contrast.
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Post by Justin Walker on Feb 14, 2009 17:58:17 GMT -8
The LCD screens and accompanying computer GPS systems should stay and be full screen; however, the screens could be more useful showing the next 5 stops and the line number or rail line that connects with the upcoming stop. The Deuce bus in Las Vegas (running up and down the Strip) has screens showing exactly what you are describing. I don't know if all of the RTC buses have them but they are indeed very useful. Flickr pic:
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Post by wad on Feb 17, 2009 4:53:25 GMT -8
The LCD screens and accompanying computer GPS systems should stay and be full screen; however, the screens could be more useful showing the next 5 stops and the line number or rail line that connects with the upcoming stop. This would be the right idea. Or, what it could do is also show how connecting buses are running. For instance, you could be on a 720 and be approaching La Brea Avenue, and see on the map that a southbound Line 212 is now at Beverly Boulevard and would be at Wilshire Boulevard in about five minutes.
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vnc
New Member
Posts: 0
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Post by vnc on Feb 17, 2009 17:35:11 GMT -8
The LCD screens and accompanying computer GPS systems should stay and be full screen; however, the screens could be more useful showing the next 5 stops and the line number or rail line that connects with the upcoming stop. This would be the right idea. Or, what it could do is also show how connecting buses are running. For instance, you could be on a 720 and be approaching La Brea Avenue, and see on the map that a southbound Line 212 is now at Beverly Boulevard and would be at Wilshire Boulevard in about five minutes. I also think. That maping system should also have points of interest, landmarks, places that a passenger may need help finding. Like for instances. The DMV, a Shoppinger Center, Hosital, etc.
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Post by Alexis Kasperavičius on Sept 13, 2010 13:20:30 GMT -8
These things still seem to be in place and are still pretty obnoxious. I also thought the 3D mapping thing was difficult to figure out. Is this company still on its way out?
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